Lung Cancer Billboard

Ad concept for a billboard to be displayed at a Lung Cancer Research conference.

WCLC BILLBOARD

Client: Celgene

A cancer research company wanted an ad at the World Conference on Lung Cancer. The idea was to show that Celgene has made many advancements in cancer research that have lead to a greater knowledge of cancer treatment. The accomplishments connect together to form a larger plan.

My concept shows stars forming constellations showing the importance of connection. The billboard would be up before, during, and after the convention giving the opportunity for an “evolving” ad. Each week, another segment of the image would be revealed.

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